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All You Need to Know About Drone Technology in Real Estate Marketing

Updated: Jun 2, 2021


A picture really does paint a thousand words, especially from the sky! Drone technology is a great way of improving the quality of your listings by providing an aerial view of the property. According to the National Association of Realtors, figures show that 73% of homeowners are more likely to list with a real estate agent who uses video to market their home, so if you want to stay competitive as a real estate agent investing in drone photography is a must.


Here’s all you need to know about using drone technology.


How do drones work in real estate?

A drone is a small aircraft controlled via remote control. With the ability to reach incredible heights, our experts will fly high and capture amazing birds-eye footage in and around your properties.


What type of properties can benefit from drone footage?

You rarely get to view a property from the sky, but this kind of footage can add a whole new perspective to your listings. Drone videography is perfect for conveying the sheer acreage of large, luxury properties with stunning features such as pools and beautiful pastures. But, drones are also fantastic for promoting smaller homes and commercial plots so buyers can get a better idea of the surrounding area and focusing on various angles of the property’s exterior and garden.


What are the benefits of drone photography?




An amazing real estate marketing strategy should make your listings stand out from the crowd. Drone technology can help boost your properties in the following ways:


● Drones make showcasing large properties very easy.

● Aerial views give the listing a new perspective that may have been overlooked.

● High-quality videography and photography engage buyers.

● Drone footage makes your real estate marketing look more professional.

● New angles of photography capture the best features of the property.

● Listings that have a premium feel will outshine your real estate competition!




Looking for real estate media services? The team at 97 Brickell offer drone photography in Miami as well as videography, 3D Matterport tours and more! Boost the success of your real estate listings today. Get in touch today for more information about our services.

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