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100 South: Luxury Apartment in McDonough



For this project, we flew from Miami to McDonough in Georgia to create real estate media for 100 South luxury apartments. Having only 4 hours to shoot around the complex, we had all hands on deck to come up with a practical schedule that would cover all bases of our real estate marketing plan.


We started by shooting aerial drone photos and videos of the property. Location is a major factor when purchasing a home so aerial footage can boost your listing by keeping people engaged. One of the great things about using drone technology is that you can build a more informative listing, so instead of describing the surrounding neighborhood and places of interest, buyers can actually see them!




We also shot the property itself using 3D Matterport virtual tours. We created tours of the common areas, amenities and units so viewers can explore these spaces with just a few simple clicks. There was plenty to see at 100 South such as the amazing sundeck and fitness center all of which we included to show off the luxury living environment that they offer.



Adding virtual tours to your listings means buyers will feel like they are actually taking a tour of the property and can accurately judge about whether the property fits their needs or not. Plus, having amazing real estate media features, like Matterport technology, is much more valuable than a collection of low-quality photos that don’t do the property justice.



Both inside and out, the team used a variety of services to build effective real estate marketing content. From the attractive wider community that makes 100 South such an appealing property to the modern and stylish interiors, our premium photography, videos and virtual tours showcased everything that buyers needed to see, therefore adding to a stellar property listing.



Do you need real estate marketing help? At 97 Brickell, we offer a wide range of real estate media services including photography, videography, virtual tours and more. Improve your property listings today with help from the best real estate media company in Miami - get in touch with our expert team for more information.

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